General Motors – London
Event type – Global Dealership conference – Europe, Asia and Australasia
Client – General Motors
Topline Brief – To produce a series of Dealership events held throughout London, outlining strategy whilst promoting concept vehicles of the future to a multilingual audience from around the globe.
Number of delegates – 1000
Solution – We sourced iconic venues across London to host the series of events, drawing international acclaim and brand promotion. We hosted The Welcome Dinner in the Natural History Museum, the main event at Old Billingsgate, focused meetings & dinners at The Savoy & Rosewood Hotels, a musical team-build at Abbey Road, and the final night’s gala dinner at the Guild Hall.
The logistical challenge to host production and delivery across London venues was one of the most satisfactory achievements of the event.