Case Study

Brief:

Onyx was tasked with bringing the Pipers brand to life at major UK festivals and tennis events, showcasing Pipers Crisps as the ultimate full-flavor snack for sharing in a classic British pub setting.

Approach:

We created the Pipers Pub, a mobile double-decker pub that toured top UK festivals, offering "crisp pints." At tennis events, we activated Wimbledon Piazza, Portman Square, and Eccleston Yard with branded wraps, sampling, and TVCs to link Pipers with the British summer tennis experience.