Pernod Ricard On-Trade Summer Conference
The brief was to focus on current brands with the main focus on the new Beefeater Pink Gin, aswell as celebrating success and to focus on the future.
Onyx decided to take the on-trade team to Sandbanks for their summer conference, using The Sandbanks Hotel as the venue and had use of their large airy conference room for the morning meetings.
The day started with teas and coffees on the terrace overlooking Sandbanks beautiful white sand beach, they then went into the meeting room for the morning business session, where Onyx had made up goody bags for each person, these included Absolut vodka branded sunglasses, Malibu beach bags, Beefeater T-shirts and Jameson’s snap backs! All the items you need for a beach day!
At lunchtime we had a non-alcoholic cocktail tasting set up out on the terrace where the team enjoyed trying their newest non-alcoholic gin collection whilst also enjoying a lovely lunch sat out in the sun! A perfect break from being sat in the meeting room.
They still had a little more business to do before the fun could start, so the team headed back into the meeting room, whilst they were busy conferencing the Onyx team where hiding giant puzzle pieces around the hotel!
For the groups afternoon activity Onyx created a GIANT PUZZLE! It was 10 meters by 5 meters and we had it made with their new Beefeater pink gin campaign on it, we came up with various riddles of where these puzzle pieces were hidden around the hotel. The group were then tasked to go off and find the missing pieces!
Pernod Ricard are a competitive bunch and love getting involved in the activities, they got very competitive with this challenge and managed to find all the pieces and put together the puzzle in record time! Onyx got some awesome drone footage of the puzzle all coming together, this has been made into a video for the client.
They had a full afternoon of beach fun, with a game of beach rounders as well as other games, with the majority of the team spending their rest and recoup time in the sea and making the most of the sun. They all felt well and truly relaxed with many of them saying they felt like they were on holiday!
That evening Onyx arranged a beach BBQ for them, this was held on the private terrace of The Sandbanks Hotel where we also had set up a Beefeater bar, the whole team had a great evening of eating drinking and lots of dancing!
The following morning the client wanted to get his team up and out early as there were a few more meetings to take place that day, Onyx gave everyone the option in advance of either a morning bike ride or a paddleboard!
The team split in two with half enjoying a guided bike ride along the promenade to Bournemouth Pier stopping for an ice cream en route! Whilst the other half of the group went out paddle boarding, paddling up to Studland, doing lots of competitions and generally having a splash around!
Both came back from their activities and were changed and refreshed and ready to start the meetings at 10am. The group had one full team meeting before breaking out into small groups for separate lunches and meetings before heading on their way.
A brilliant time had by all, really positive feedback from the client. We have a debrief in the diary to discuss this years event and look forward to next year.